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Building Customer Communities Is the Key to Creating Value
You're denying the new marketing reality if you're not encouraging social capital.Cedar Brown's insight:One hell of a good read! The 4 levels of the customer value proposition is a pretty impressive...
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How to Size Images on Social Media: A Cheat Sheet (Infographic)
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on...Jordan Sanders's insight:If you're a #cmgr that...
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Who Exactly Are the Four Best eMail List Service Providers for Small Business?
Lately, I've been teaching. A lot. I'd recommend it to you if you get the chance (more on this in an upcoming post).After all, you very quickly learn two things.Jordan Sanders's insight:Read the...
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An Autopsy of a Dead Social Network | MIT Technology Review
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.Jordan Sanders's insight:An interesting read - explains the...
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The 7-Point Community Manager’s Checklist
I wish I had this checklist when I first started as a community manager years ago, so print this out, bookmark it, and refer to it as you get started (The 7-Point Community Manager’s Checklist...
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3 imminent Facebook changes that could affect brands | Articles | Home
The social network is making a big announcement tomorrow. Here’s what could be in store for companies on Facebook.Jordan Sanders's insight:How the new FB changes can affect brands aka us #cmgr people...
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In Their Own Words: What Community Managers Do Every Day - Business 2 Community
Business 2 CommunityIn Their Own Words: What Community Managers Do Every DayBusiness 2 Community“Community manager” — it's one of many job titles that didn't exist a few years ago.Cedar Brown's...
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Whenever, Wherever - Community is Not 9-5
Not every community manager is part of a team that is set up to constantly monitor the 24/7 world of social media.Ally Greer's insight:It's hard to be everywhere at once. As a community manager, you're...
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Develop Your Brand Through Stories The Oreo Way – Part 1
Blog post at Sanera Camp : Deborah Weinstein is President of Toronto PR Firm Strategic Objectives, her team led PR in Canada for Oreo’s news making, 100th Birthday [..]sherrierohde's insight:This, so...
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“Dongle incident” proves we live in a world with no room for error
The recent "dongle incident" demonstrates that we are living in a world with no room for error. Where will it lead?Jordan Sanders's insight:This just blew my mind - must read for any #cmgrSee it on...
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Leading Through A Crisis With The Mentality of Success
Leading Through A Crisis With The Mentality of SuccessBusiness 2 CommunityAs a district sales manager, I worked with a handful of sales people. As a regional sales manager, I managed a few district...
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Community Management should be first on the budget
Community Management should be first on the budget not the final consideration when you're planning a social media program.Ally Greer's insight:Not like we're biased... ;)See it on Scoop.it, via...
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HuffPo community manager: The skills for social media success | Articles |...
Want to know what it takes to be a good community manager? Empathy and listening skills are musts, says Tim McDonald, community manager for the Huffington Post Live.Ally Greer's insight:Some awesome...
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Managing A Google+ Community Like A Rock Star
Tips on managing a Google Plus community from a rock star!Ally Greer's insight:We talked about Google Plus on My Community Manager's Community Manager Hangout today with Daria Musk. A true rock star...
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Community Is About Your Behavior, Not Your Brand
Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.Ally Greer's insight:Great...
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Facebook Marketing Tools that Lead to Results [Reference]
Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook.Jordan Sanders's insight:I've used Rafflecopter several...
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The Must-Have Resources for Community Managers, According to Them
We spoke with professional community managers and asked them to list a few of their personal must-have resources. Many of these may be of use to you.Ally Greer's insight:Hey community managers -...
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What can retail learn from community managers? - Retail Customer Experience...
What can retail learn from community managers? Retail Customer Experience (blog) A few years ago, the role of community manager as we know it today didn't exist.Crystal Coleman's insight:I was just...
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Adding Gamification to Your Community | Social Media Today
According to a definition in the Gamification Wiki,"Game Mechanics are constructs of rules and feedback loops intended to produce enjoyable gameplay." To break the definition into simpler terms, game...
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Understanding Your Community's Value
Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their...
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